1Threads
Free tool

Threads Reach Rate Calculator: Views per Follower

Work out how many people your Threads posts reach compared with your follower count, from the views of your recent posts.

5 posts. Use 5 to 10 recent posts for a fair picture.

Typical reach rate
88%

A typical post is seen by 0.9× as many people as follow you.

Average
171%
Best post
517%
  • 1,850
    77%
  • 3,200
    133%
  • 940
    39%
  • 12,400
    517%
  • 2,100
    88%

Reach rate = views ÷ followers × 100. The typical rate is the median, so one viral post doesn't skew it.

What reach rate tells you

Reach rate compares a post's views with your follower count. Under 100% means fewer people saw it than follow you. Over 100% means it travelled past your followers, which on Threads happens often, since much of the feed is recommended posts.

Raising your reach

  • Reply to comments quickly. Active conversations keep a post in people's feeds.
  • Join conversations on bigger accounts, where new people can find you.
  • Check which of your posts travelled furthest, and write more like them.

Pair it with the engagement rate calculator to see whether the people you reached also interacted.

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FAQ

Questions, answered.

Write, schedule and measure in one place.

1Threads does this for every post automatically. Try the full dashboard with sample data.