Engagement Benchmark: Compare Posts to Your Typical Rate
Enter a few recent Threads posts and see your typical engagement rate, and which posts beat it or fell short.
Typical is the median post. Posts at 1.5× or more are worth studying; ones under 0.7× are worth a second look.
| # | Views | Likes | Replies | Reposts | ER | vs typical | |
|---|---|---|---|---|---|---|---|
| 1 | 4.4% | 1.2× | |||||
| 2 | 2.7% | 0.7× | |||||
| 3 | 7.6% | 2.0× | |||||
| 4 | 3.8% | 1.0× | |||||
| 5 | 2.1% | 0.6× |
Engagement rate = (likes + replies + reposts) ÷ views × 100. Quotes count as reposts here; add them to the reposts column.
Why compare with your own typical post
Industry benchmarks average across very different accounts. Your own typical post is a fairer yardstick: it shares your audience, your topics and your posting habits. This tool uses the median engagement rate of the posts you enter as that yardstick.
How to use it
- Enter views, likes, replies and reposts for 5 to 10 recent posts.
- Look at the vs typical column. 2.0× means twice your usual engagement.
- Find what your best posts share: topic, format, length, time of day.
1Threads shows this vs typical score for every post automatically. See it in the demo.
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1Threads does this for every post automatically. Try the full dashboard with sample data.