Threads Engagement Rate Calculator
Work out the engagement rate of a Threads post by views or by followers, from likes, replies, reposts and quotes.
Find these numbers under a post's insights in the Threads app.
220 interactions ÷ 5,200 views
Engagement rate = (likes + replies + reposts + quotes) ÷ views × 100. 1Threads uses the same formula on every post, so you can compare a post with your own average.
How Threads engagement rate is calculated
Engagement rate is the share of people who interacted after seeing a post: likes, replies, reposts and quotes, divided by views. Dividing by followers instead is useful for comparing accounts of different sizes, so the calculator shows both.
What to do with the number
- Compare a post with your own typical rate, not with someone else's benchmark.
- Look at the replies and quotes share: conversation tends to keep posts alive.
- Find what your above-average posts have in common, and do more of it.
Read more in our guide to Threads engagement rate, or see how 1Threads tracks it for every post in the demo.
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